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Lamborghini to Sponsor DreamHack Events
An unlikely partnership, but an exciting one to be sure; ESL FACEIT Group (EFG) has announced a long-term deal with none other than Italian luxury car brand Automobili Lamborghini.
This means that Lamborghini will be the Official Automotive Partner for DreamHack events moving forward, starting with DreamHack Atlanta (May 15-17) in the US.
Lamborghini to Drive DreamHack Events Forward
It's worth noting that Lamborghini already served as the official partner for two DreamHack events last year: DH Dallas 2025 and DH Stockholm 2025. Following the success of these events, ESL FACEIT Group and Lamborghini have decided to make this a long-term partnership instead.
At the coming DreamHack Atlanta event (May 2026), more specifically, this means that the stunning Lamborghini Temerario supercar will be on display onsite. What's more, the partnership will allow Lamborghini to take an active part in DH Atlanta's sim racing challenges, as well as generate other exciting activations throughout the event.
“We are proud to become the main automotive partner of this event, marking an important step in bringing Lamborghini closer to new generations. Through the worlds of gaming and digital, we aim to translate the Lamborghini dream into new, immersive experiences for a highly passionate and dynamic audience.
Our iconic and forward-looking design strongly resonates with younger audiences, who recognize in the brand an expression of their aspirations and identity. With this partnership, we want to engage fans and allow them to experience our brand in a new and meaningful way.”
- Christian Mastro, Marketing Director at Automobili Lamborghini
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Featured image credit: ESL FACEIT Group
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