GOALS Partners with PUMA for Exclusive In-Game Collectible Cosmetics

The new online football game — GOALS — has announced their latest endeavour: a partnership with one of the biggest sportswear brands in the world, PUMA. The sporting giant becomes the first big brand to collaborate with the game for the release of an exclusive line of collectible cosmetics.

Kit Your Roster Out with PUMA

The collaboration between the two will see a line of exclusive in-game collectible cosmetics all with the PUMA brand.

“The partnership introduces a wave of digital-first assets meticulously crafted to champion player identity, flair, and personal expression on the digital pitch.”

Available from June 18^th, this marks PUMA’s second overall collaboration with GOALS, the first being their ‘PUMA Individual Lightspeed Ultimate Jersey kit’ that kicked off the June 11^th in-game activation. However, this is the first time in the continue collaboration that the release was co-designed and accompanied by a gameplay trailer.  

“Breaking away from traditional licensing models that replicate real-world sports gear in a virtual space, the GOALS x PUMA collection was built from the ground up by the PUMA and GOALS creative teams. The collection is specifically designed to feel native to the GOALS universe, prioritizing bold, stylish collectable aesthetics that allow players to express their individual personas, mirroring the completely unique generated players in their squad.”

The GOALS x PUMA partnership will see a ‘full integration of PUMA aesthetics’ within the game:

• Match Ball:
  • Custom, special-edition PUMA ball (already integrated as main match ball since release).
• Kits:
  • Puma Individual Lightspeed Ultimate Jersey kit
  • 4 Exclusive Co-designed GOALS x PUMA kit
• Boots
  • PUMA Future 9 Ultimate FG DREAMRUSH and SHOWTIME boots (automatically equipped with all exclusive GOALS x PUMA kits)

‘GOALS’ Takes Another Bold Step Forwards with Collaborations

Following the success of their launch collaboration featuring GOALS’ first ‘Original’ KSI, the company has shown no signs of slowing their momentum. Having just celebrated a momentous 1 million players in the week since launch, they now seize the moment for their first GOALS-exclusive line of in-game cosmetics.

“GOALS immediately stood out to us for its gameplay, atmosphere, and obsessive attention to the details that make football feel alive. The modern match is not only played on field — it is played across digital pitches, cultures, and by communities of fans. Bringing PUMA into GOALS adds another authentic detail to that world, bringing players new ways  to show their identity, style, and personality wherever football lives.” 
                        — Ivan Dashkov, Head of Direct to Consumer Technology (PUMA)

Time will tell if GOALS truly has the stuff to rise to the status of the premium online football games currently dominating; but they certainly have both the makings and the momentum as of currently.  

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Featured Image Credit: GOALS x PUMA

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